Author and corporate creativity consultant Bryan Mattimore discusses his book 21 Days to a Big Idea and the path to inspiration, modification and realization of new ideas. What is the secret to innovation? How do people come up with new ideas and methods that catch on with the general public? What is the process that turns a concept into a beloved product or service? Hear how to deal with these issues in today’s highly competitive world.

Bryan Mattimore, a creative thinker, new product guru and author, is the cofounder and chief idea guy of the Growth Engine Innovation Agency. He has served as an ideation consultant for major Fortune 500 companies including Kraft, Unilever, AT&T, Merck and Pepsi. He has appeared in national radio and podcast interviews, and has served as a contributor to Fast Company, among others. He has led over 200 successful innovation projects, facilitated over 1,000 brainstorming sessions and 500 focus groups leading to over $3 billion in new products and services for one-third of the Fortune 100 companies. He is the author of three books on business creativity and innovation including his most recent book, 21 Days to a Big Idea.