Montepicaza, the most renowned fashion brand produced and sold in Spain will open its first U.S. store on Thursday, Dec. 15 in Greenwich. The new store which will be located at 371 Greenwich Ave., will offer men’s and women’s fashion sportswear and accessories.

Montepicaza, based in Toledo, Spain, was founded in 1999 by Oscar Bermudez. From the start, the vision was to design a business model that would revitalize the artistic process of textile manufacturing in Spain

Montepicaza is known as a classic sportswear brand with artisanal flair and a level of tailoring that truly stands out. The quality and attention to detail is similar to Polo’s Black Label with price tags that resemble popular contemporary brands. The brand offers an extensive range of sizes, from 0-14. “Wearing clothing that is tailored properly, form-fitting and fits you well is the key to feeling and looking fashion forward,” said Ellen Christian-Reed, one of the visionaries behind this first US store.

Through a partnership between dear friends from university years in Spain, Ellen Christian-Reid along with her partner in Spain, Victor del Cerro are launching Montepicaza for the first time in the United States.